This campaign celebrates Carrie hitting the road again by leveraging the unique opportunity to have her show us how she stays the path during her fast-paced tour schedule.
Whether you’re a working mom hustling to and from meetings and sports practice, or a seven-time Grammy-award winner preparing for her cross-country tour, it’s hard to work in working out when life happens. And that’s exactly why CALIA believes every woman should Stay The Path. Because working out doesn’t just strengthen your body, it strengthens your mind.
Calia by Carrie Underwood is a women’s lifestyle activewear company sold through Dick’s Sporting Goods.
01 / 09
Art Direction at Badger & Winters ad agency in NYC. 360 brand campaign, featured on Hulu, social and in-store. Included Concepting, Storyboarding, Location/Director/Photographer briefs, shotlist, shoot days, post production etc.
