ACD: Kristen Murphy | Sr. Copywriter: Olivia Simone | Art Director: Roisin McNulty | Photographer & Director: Carissa Gallo | Director of Photography: Patrick Golan | BTS Photography: Peter Stanglmayr | Editor: Brian Sanford
credits
08 / 08
Stay The Path Together
There’s no one better to stay the path than with the ones you love. From hitting the water to hitting the pavement, Mom stays the path everyday. When Mom and kids are active together, they don’t just strengthen their body, they strengthen their bond. So this Mother’s day, give Mom what she really wants.
script
07 / 08
Quality time with family.
The top gift mother’s want to receive for Mother’s Day?
06 / 08
05 / 08
We believe that you shouldn’t have to choose between being feminine and strong. When you don’t have to compromise your life or your style for your workout, you’re more motivated to stay the path. Likewise, Mothers shouldn't have to compromise between spending time with their kids and taking care of themselves. This year, CALIA celebrates the choice to Stay The Path by spending time being active together.
04 / 08
caliafitness
Calia's Mother's Day campaign celebrates the choice to Stay The Path by spending time being active together.
Art Director at Badger & Winters ad agency in NYC. 360 brand campaign, featured on TV, social and in-store. Assisted with concepting, Storyboarding, Location / Director / Photographer briefs, shotlist, shoot days, post production etc.
