Photograph by: Annie Spratt
custom SQUARESPACE SITE
Executive Chefs at Home is a private chef recruiting agency specializing in placing world-renowned culinary talent in private residences.
Executive Chefs at Home's was ready to move on from their simple DIY website and so we created a site that reflected their new growth and level of sophistication through custom Squarespace design. We built a private chef booking experience that feels and looks premium, professional, seamless, and trustworthy. But we also incorporated the welcoming personality and young-spirited energy of ECAH that sets them apart from their competition.
When Executive Chefs at Home began, most of their clients were between the ages of 40-60. As their business grew, they noticed younger, successful couples in their early to mid 30's reaching out. In terms design, this meant finding the right design style the catered towards an older and younger demographic. For example we decided to distinguish sections with blocks of colour, utilize white space and offer bite-sized information with big headlines for clarity and ease. But we also created a site that looked youthful through colour and font choices, compared to the existing competition which felt outdated, and lacking personality.
- Dylan Armstrong, Co-Founder
Unsplash, Pexels & ECAH Photography
The following are two creative direction concepts that did not make the cut.